Chapter EIGHT

The Money Paths: Ticket Sales and Live Shows

Let’s follow the money path of a live performance ticket sale backwards from the customer/fan to the artist’s pocket.

A concert ticket costs $40 + $10 service fees.

The ticket agency peels off the service fee right off the top, more

 Venue rental fees are more

 Direct show expenses are more

 The promoter earns in the neighborhood... more

 Paying the band’s own road expenses, including the fees for the tour manager and business manager and road crew expenses comes next. Buses, trucks, drivers, roadies, hotels, jets, sound, lights, video all get paid, leaving the band members to split.... more

 There are also places on the tickets and live shows money path where you can put more money in your pocket. Chapter 10 discusses these areas and possible solutions.



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